Like a great cookbook is filled with delicious recipes, you can create your website to work like recipes in a cookbook. For this, you will have to create website pages that will be famous on the search engines. To make your site more visible and attract traffic, you will need to optimize your website through search engine optimization (SEO) and create creative content. Here are some tips on how to attract traffic to your site.
Choosing the right keyword in your page can help it trend in search engines; you can achieve this with the aid of an SEO professional or SEO Agency. Before you start writing a recipe on your web page, choose what keyword phrase you would like for that page. There is a main ingredient in every recipe like it can be steak, lettuce, chicken, and chocolate. The main ingredient is your keyword. A keyword can be something like “six-year aged mozzarella cheese” or “red onion.” You need to use them consistently in your content.
People usually type three to six words in a keyword phrase on the search engine. Using your keyword phrase, write information regarding your recipe. Write naturally and appropriately for the page of your site.
A great and interesting title should accompany every recipe you upload on your website. Choose the heading one option to write the title to make it more visible. The title you choose will appear on search engine result pages.
Meta description plays an essential role in your website’s SEO. It is used to describe the content of a page in less than two sentences, and it also shows up in the search engine results pages. Make your description enticing so that a searcher will want to click on it. It acts as a bait so that people can reach your page. For example, when your content is about a recipe and you wish to optimize it for the search term, you can make your sentence like “learning how to bake a chocolate cake with only three ingredients” or “how to cook a healthy lasagna.”
Your website should be pleasant and welcoming to the users. Its content should be balanced and not contain an overwhelming amount of photos or information. Make 2/3 of the web page based on graphics, and 1/3 based on text to balance it properly.
After choosing the content to write, the next step is to pay attention to the color scheme and font choices. Select a color which makes reading easy for the users. You can choose a dark color text on a light background, making it easy for the eyes. Avoid using neon color text on a dark background as it will make it hard for users to read.
Your site should follow the golden standard of website structures. The website navigation should include the logo and important inner page links. Try not to make your website’s page content layers identical, but you can use the same designing elements and styling to make your pages look related. To make it look organized, keep all your dessert recipes in one category and salads in a different category
If your content is not amusing or engaging enough, then users might get bored quickly. You can write jokes in between a piece of boring information. If you are running a web page of recipes, keep updating new techniques and tips of cooking and putting up any new recipe twice a week to show your care and dedication to your site.